Drawing on a rich tapestry of experience as an entrepreneur, media executive, and master storyteller, Shirin Etessam combines her groundbreaking work in film, television, and digital platforms with a decade-long journey of self-discovery and research in human potential, personal growth, and the transformative power of play. Her unique approach, informed by leading projects for industry giants and pioneering in diversity and digital storytelling, positions her as an authoritative voice in play, personal development, and professional innovation. Shirin’s launch of ‘FREE TO BE: A Six Week Guide To Reclaiming Your Soul’ in June 2023 marks the culmination of her expertise, offering a transformative path for adults to unlock their full potential, blending her storytelling prowess with actionable insights into the essence of play.